BILL CINDRICH | Creative Direction & Design
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Wish Journey

WISH BOOK — MAKE-A-WISH ILLINOIS

WISH BOOK — MAKE-A-WISH ILLINOIS

A wish isn’t just a fun day out, it’s a life-changing experience for a child facing critical illness. But when you ask a kid what they wish for, the first answer is often something familiar, like a trip to Disney. Our goal was to help them dig deeper, to think about what would truly matter and leave a lasting impact.

I developed the “Wish Book”: a colorful, illustrated guide that helps kids (and their families) explore their hopes, ideas, and imagination. Working closely with my wife (who happens to be a talented illustrator), we created a playful, easy-to-use book designed to spark meaningful conversations and inspire more personal, powerful wishes.

Results: More thoughtful, impactful wishes, and happier kids.

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