Partner Included

Choosing hearing aids can feel overwhelming, so Partner Included repositioned Beltone as more than a hearing technology company—it became the trusted partner by your side throughout the entire journey. By comparing Beltone’s support to a pit crew with your car or a personal chef with your groceries, the campaign showed that expert guidance comes included.

Results:
• 19% increase in appointments
• 78% lift in positive brand perception
• Activated in 1,500 locations nationwide