BILL CINDRICH | Creative Direction & Design
ezgif.com-video-to-gif.gif

Ruby Tuesday

PROMO SPOTS — RUBY TUESDAY

PROMO SPOTS — RUBY TUESDAY

One campaign featured SNL alum Rachel Dratch, using her legendary comedic chops to deliver a fun, memorable twist on limited-time offers, ultimately becoming Ruby Tuesday’s most popular commercials to date.

The other focused on food-forward national TV spots, shot in New York with director Michael Somoroff, capturing perfectly imperfect crave moments that got people back in the restaurant.

Results:
• Restaurant traffic up 11% YoY
• Featured in AdWeek, MediaPost, and Reel Chicago