Girls Inc.

Ready or Not, Here They Come is a rallying cry for girls to recognize their power—and for the world to make space for it. The campaign celebrates girls as they are today: bold, capable, ambitious, and already shaping what comes next. By speaking directly to girls and the people who support them, Girls Inc. turns its mission into a confident call to action: remove the roadblocks, invest in their potential, and get ready for everything they will become.