BILL CINDRICH | Creative Direction & Design
BILL CINDRICH | Creative Direction & Design
Most people knew CLR as the tough calcium, lime and rust remover under the sink and little else. Fight the Clean Fight relaunched the brand by showing how its full lineup helps clean fanatics kick out every unwanted mess, because when you’re serious about clean, you don’t just clean—you fight.
Results:
• Brand sales increased 14%
• Campaign contributed 24% of total sales
• Earned two Silver Pittsburgh ADDYs.
• Featured on Ads of the World, The Drum, and Screen Magazine