BILL CINDRICH | Creative Direction & Design
BILL CINDRICH | Creative Direction & Design
Most people knew CLR as that tough calcium, lime, and rust remover under the sink—and not much else. Our job? Relaunch the brand and prove it’s got a full lineup of powerful cleaning products.
To bring the brand to life, we leaned into a simple truth: every mess is an unwanted guest. Our idea showed just how far uncompromising clean fanatics will go to kick them out, armed with a full lineup of CLR products. Because when you’re serious about clean, you don’t just clean… you fight the clean fight!
Results:
• Brand sales increased 14% during the first TV flight
• 2 Silver Pittsburgh ADDYs
• Featured on Ads of the World, The Drum, and Screen Magazine