Count on Carle

Count on Carle transformed Carle’s broad range of care into a simple, emotional promise. Through authentic stories of patients, caregivers, and community initiatives, the campaign positioned Carle as more than a healthcare system, it became a trusted neighbor people could rely on through every stage of life.

Results:
• Virtual visit enrollment grew from tens to thousands
• 25% increase in site traffic
• 15% increase in calls
• 65% increase in time on site